COPYWRITING, CONCEPT & DESIGN
Introduction
In the competitive world of aircraft interior magazines, standing out is not just a desire—it’s a necessity. For a local manufacturing business with aspirations that span the globe, the usual run-of-the-mill advertisements simply won’t do. The challenge? To create an advert that not only captures attention but also encapsulates the essence of the brand.
In this blog post, we’ll delve into the creative process behind our latest advert for Techknital Fabrics. From concept to execution, we aimed to elevate the safety and performance narrative associated with aviation interiors. Let’s explore how we achieved this!
The Concept: Elevate Your Interiors Safety
Our strap line, “Elevate your Interiors Safety,” encapsulates our commitment to excellence. We wanted to convey that safety isn’t just a requirement—it’s an elevation. With this in mind, we set out to create an impactful visual that would resonate with our audience.
Crafting the Imagery — Sunset Symbolism
Sunsets evoke a sense of transition, transformation, and beauty. We envisioned an airliner flying toward a setting sun — a powerful metaphor for progress and safety. The warm hues of the sunset represent hope and innovation, while the fading light hints at the challenges faced by the aviation industry.
Weaving the Logo
The Techknital Fabrics logo became an integral part of the background image. We wove it seamlessly into the fabric of the sunset, symbolising the fusion of safety and performance. The logo’s presence reinforces our partnership with Techknital and their cutting-edge fire-blocking and barrier scrims.
Conclusion
We’re thrilled that our client was happy with this work. The advert captures the essence of safety, expertise, and quality. Stay tuned for more creative endeavours.
